Internet Marketing is just a few invites to friends on Facebook and a few Tweets…
I’ve been cleaning houses for 24 years when I decided to start an online training program for house cleaners. At the time it seemed like a good idea because there isn’t much about house cleaning I don’t know. I’m not bragging, I’m just really good at what I do. Okay, I’m bragging, but that’s beside the point.
So I made this big announcement to my clients that I was transitioning to online marketing – I put my mop and vacuum in the closet and I jumped off a cliff.
Let me explain.
I’ve been a professional house cleaner for 24 years – I have not been doing internet marketing and online training for 24 years. It’s really easy right? It’s just a few Facebook invites to friends and relatives and a few tweets and I’m good to go. Or am I freaking delusional?
I had a Facebook account but I didn’t do much with it except check it before I went to bed and wish some friends – and strangers who said they were my friends, Happy Birthday or I liked a meal somebody ate. I wasn’t sure that taking pictures of your food, was really a productive use of my time and that’s what my friends were posting – so I didn’t do it.
I’m also not real big on ranting about my political views on Facebook, or having family debates in front of God and everybody else – so I just didn’t post much on Facebook. Somehow my friends accumulated over the years. I have simple standards: If somebody wants to be my friend and their profile picture is of a fully clothed person – they can be my friend.
140 characters gets you what exactly?
Twitter was more of a mystery to me. I had a twitter account that I’ve had since 2008 or something like that – I’m not exactly sure. Somebody told me back in the day that Twitter was the new big thing, but I didn’t understand how it worked. 140 characters gets you what exactly? And how do you comment to a post? It wasn’t user friendly like Facebook at all.
And as Twitter time passed, somebody introduced hashtags. My husband Pat and I had long discussions about what a hashtag was and the appropriate use for it. It was not the blind leading the blind. We were the seeing, poking each other’s eyes out until we were blind. Thinking we would somehow benefit from hash tagging everything, Pat inquired when hashtag dinner would be ready or did I by change pick up a hashtag birthday present for the nephew?
Twitter spooked me – but we were on it.
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