Employee Training Using Social Media @AngelaOberer

Employee training using social media is brilliant because your employees are comfortable with the social media platforms.

Employee Training using social Media ©SavvyCleanerEmployee training through social media is now possible thanks to technology. The old way of training house cleaners is clunky. When I first started my house cleaning company twenty-five years ago the only way we trained new hires was one at a time.  I had the new hire shadow me on a job and I would try to explain as I went best practices. It was a challenge, to teach while on the job. We had to maintain a certain speed to finish the job on time, and still meet the client demand, and expectations. Explaining as you go is good, but sometimes the specifics of a job slipped through the cracks. We filled in the training gaps the best we could but the process was clunky at best.

Once I was confident a new cleaner could work on their own – I patched them up with a few clients and sent them to work. Then I would hire the next person and repeat the training process. 


Your Employees Will Duplicate What You Do

Duplicate Employee TrainingUnfortunately, you can’t skimp while training a new house cleaner. If you do, when you task them with training the next employee they will duplicate the process you used on them.

You can’t skimp on the training.

Hit or miss was the standard follow-up to the one-on-one training. Once you send a house cleaner out in the field – they change the things you just taught them. Not sure why but they think they can do it better than you. If that is, in fact, the case, you should change your business practices to include the more efficient way of cleaning. Benchmark the process and reward the employee for streamlining the process. Often they don’t do the job better, they get sloppy. And if you don’t check their work, you won’t know unless the clients tell you or fire your company.

Constant Employee Monitoring Is A Must

As my business grew I moved to group employee training. We rented meeting space at hotels and pulled house cleaners off accounts. We spent full weekends cycling through some basic cleaning procedures. It was motivational for a couple of days, but an awkward employee training process. House cleaners have questions every day about what type of solutions to use. They want to know how to manage difficult clients. And they have a plethora of other questions that need your guidance as the business owner. There needs to be a daily two-way line of communication to keep your business in flourishing. When the communication stops – that’s when your house cleaners run off, steal your clients and start their own companies.

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Employee Training Online Makes So Much Sense

If your business is small and you can afford to do it – one-on-one training is a good first step. You can actually show your new hires how to clean first hand.

After that employee training via social media rocks. Here’s how you can use it to continue to teach, inspire and motivate your house cleaning employees.

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Private Facebook Group for Employee Training

Employee Training Online Man at computer on phoneStart a private, unlisted Facebook Group. As the moderator, you get to choose who enters your group. A group can be two people or a thousand or more. Within that group, you can have ongoing conversations about clients, products, systems etc. You can add before and after photos of jobs you’ve done. And you can post Facebook live chats right within your group.

New employees can learn from the expertise of older ones. Employees can ask questions as they arise either directly from a job or at the end of the day when the job is complete. Long-time employees can learn from the sharing of new employees who bring a fresh perspective to your company. And together as a team, you can address new ideas and solutions to recurring challenges.

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Update Company Policy via Facebook Group

The private Facebook group that your company hosts is a great way to deliver general warnings about company changes. Without singling anybody out, you can announce new rules or policy updates. Everybody can “sign their name” in the comment section saying they’ve read and understood the new policy.

You can take a screenshot of the post and “save as” in the general employee file for future record. It’s a quick way of updating your employees on training issues when everybody doesn’t come into the office at the start of each day. 

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YouTube Live for Employee Training

What used to be Google Hangouts is now YouTube Live. You can create a group and do face time with your group via streaming video. This is great because your house cleaning employees can log on from their smartphone or at a computer.  If you’ve never done YouTube live, you’re not alone, it’s a recent development at YouTube. 

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YouTube or Vimeo for Evergreen Employee Training

Evergreen is a term used for training information that doesn’t go out of date. An example would be “How to clean a toilet.” That information will be as relevant next year for a new house cleaning hire as it will be today. Whereas information for cleanup for Mrs. Wallaces son’s birthday party might be time sensitive and specific to her home.

Create evergreen videos and post them on YouTube or Vimeo. YouTube is free to post your videos. But at the end of the videos, you’re sent to dozens of other videos where anybody under the sun is posting similar videos. If you don’t want your employees watching random videos that don’t stress the specific way you clean you may want to get a Vimeo account.

Vimeo allows you to post videos to your social media accounts. (Say your private Facebook Group for example.) At the end of the video, there are no other videos, no ads, the video just goes back to the beginning. Lots of businesses choose Vimeo as a choice for employee training for this reason. You have more control over what your employee learns.

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Slide Share for Employee Training

Linkedin’s Slide Share is an excellent way to share training updates. You can use bright illustrated pictures that your house cleaners can reference via an app on their smartphone. (Both Android and IOS supported.) The secret to using slide share is to keep it simple. One explanatory graphic (picture or image) per screen. One tip or idea per screen. Avoid lots of text. Make it a quick, easy reference that your employees can use, and learn from. These are especially helpful if your employees don’t speak your native language.

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Employee Training via Webinars

WebinarJam is a powerful wrapper that fits around YouTube Live Trainings. It allows you the interface with your employees in a virtual classroom style. You are at an internet hotspot with your computer and they are elsewhere on a device connected to the internet.

Your employees can ask questions in a sidebar while you speak. They can raise their hands and you call on them, and you can allow them to appear on the screen for everyone else to see if you like. You can show your employees powerpoint slides right from your computer screen. Your computer camera can show you speaking live, or you can turn off the camera so they just see your slides and hear your voice. Lots of teaching options with WebinarJam.

After doing extensive research, I chose WebinarJam for Savvy Cleaner because they have an option to record the live program. You can replay it at a later date with a plugin called EverWebinar that allows you to replay the training for a new employee at any time. The replay includes all the questions, comments and screen sharing from the live session. This ensures that all employees get the same learning experience.

You can reduce on the job quibbles between house cleaning partners when you know they’ve both had the same training. 

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You’re Not Alone

There are so many support groups now on social media and many specific to the house cleaning industry. You and your entire team can join Facebook and Linkedin Groups. Network with other people willing to share ideas. Ask questions you don’t have answers for. Find others doing similar things to you – that are not competing for your clients and share best practices. You don’t have to reinvent the wheel. These private online groups are accessible at any time and from any device. Group members can share their thoughts, give insight, and ask questions. They can give answers, provide feedback, and warn of past errors. Participating in these groups can save years off the learning curve of your business. Participation is the keyword. You will never benefit if you are not active.

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Private Groups for Ongoing Training & Support

Employee Training via Facebook Group

There is a protocol for every group you join. Make sure you read the rules and regulations for the groups you join. You may want to introduce yourself and then play the jump rope game. Do you remember when we were kids on the playground at school? Two kids would twirl a jump rope and you would stand there on the side watching the rope go round and round. Then once you caught the rhythm of the rope, you would jump in and they would keep twirling. It was a seamless transition once you knew the speed of the rope twirling. And with little effort, you were all playing together?

The same rules apply in private business groups. If you don’t play nice and in rhythm, they will kick you off the proverbial playground.

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Do’s for Private Groups

  • Do introduce yourself. Give your name, your business and why you are looking forward to participating in the group.
  • Do read the posts of others before posting with your own agenda.
  • Do like and comment on others posts. 
  • Be supportive. Be kind.
  • Reserve your strong opinions until you are a well-established member of the group.
  • Keep politics, religion and cursing out of your comments and posts.

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Don’ts for Private Groups

  • If the rules say you can’t sell in the group – don’t sell in the group.
  • If the rules say you can’t contact members outside the group – don’t secretly spam the membership list. The people in the group do what you do (or something similar) – they provide the same services. They are not going to buy from you. They are not your target market.
  • Don’t push your opinions on others. Conversations often get heated in private groups. This doesn’t mean you need to throw fuel on the fire. You may have a strong opinion about what is happening in the group – and it may not serve you in any way to jump into that conversation. Know when to speak up and when to shut up. 
  • If a group provides a lot of value to you, you don’t want to be blocked for some remarks you didn’t think through. Think before you speak. It’s easy when you can’t see the faces of the members you are speaking to. But trust me, the group members have feelings. If you hurt theirs, they will gang up on you and vote you off the island.

Social Media Contests & Challenges & Quizzes

Employee Training Using ContestsYour can host a social media competition on your company Facebook Page as a way to engage delighted clients.

They can vote for their favorite house cleaner in your company. The employee with the highest vote wins a prize. This gives clients to leave you positive reviews as well. Everybody can learn from customer reviews and feedback. The reviews you can re-post on your company website.

Facebook and Twitter provide tools to create client quizzes, polls, and games. 

You can get creative and have employees create a cleaning video. Their friends and fans can vote. And the winning video gets posted on your company website and the winner gets a prize. This will engage your employees and encourage them to learn, to grow and to share online.

The Real Reason to Use Social Media in Employee Training

There are many reasons to include social media as part of your employee training. But the biggest is this is where your employees are. They understand social media. They know how to operate the platforms and they have existing accounts. And if you can integrate your company training with their social time, they are more likely to complete the learning.

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@AngelaOberer // Angela Brown Oberer - Founder of the Savvy Cleaner Network

After 24 years cleaning houses for a living, Angela Brown Oberer started an online training program that teaches independent house cleaners how to start, run and operate their own residential cleaning services.
Now every house cleaner in the country is asking how to blend social media with their marketing efforts. Welcome to the Magic Marketing Mix.

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